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Faiza Samee’s passion for textiles and embroidery began more than 30 years ago when, she decided to investigate the origins of her own family heirlooms and antique textiles, as well as Mughal and Central Asian embroidery forms. Her research took her to textile museums in New York, London, Paris and the Subcontinent where she spent not just hours sketching, but a small fortune buying every piece of old embroidery she could lay her hands on. It took years for Faiza to collect a design portfolio that encompassed the glory of a forgotten heritage of the sub-continent, Persia, Turkey and Central Asia.

To translate her passion into reality, Faiza combed the alleys of her country to find master craftsmen and inspire in them the pride to once again create masterpieces that circumstances had forced them to abandon. Initially working only for herself, Faiza recreated the splendour of a bygone era with a few craftsmen in the verandah of her home. It was in 1986 when her personal collection was first featured in a magazine and the rest, as they say, is history.

Suddenly embroidery forms like marori, vasli , dokh and fine silk weaves became de rigeur for joras and Faiza’s kaarkhana soon expanded to house over 70 kaarigars. Faiza’s singular role in reviving the splendour of our lost heritage and inspiring a whole new breed of designers is unquestionable. Testimony to her talent is the fact that both the Victoria and Albert Museum in London and the National Museum of Scotland have commissioned her work for exhibition. In 2003, Faiza participated in the Rhythm of the Indus show at the Royal Albert hall in London, and the Bridal Asia Shows, both in Karachi and across the border in Delhi, where she has a dedicated clientele. More recently Faiza has started focusing on Indigo dyeing and printing and plans to elevate it to formal wear and even couture

Not one to rest on her highly formidable laurels, Faiza continues with her quest for inspiration and perfection and, even after nearly four decades in the field.